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Who We Are

Krista Froemming


With over 15 years of experience in leadership coaching and people operations, Krista Froemming has partnered with executives and operational leadership to drive sustained results. Froemming is dedicated to inspiring and facilitating transformative change. She is a Senior Consultant, Culture Alchemist, and Leadership Coach. Her authentic approach to workplace challenges drives profitability through investing in people culture.

With a passion for HRIS systems, she streamlined HR processes, reduced administrative tasks, and improved data accuracy to drive organizational success and enhance the employee experience. Throughout her career, she worked closely with organizations, empowering their teams to embrace this concept and become the driving force behind genuine transformation.

Let us share the captivating tale of a small yet powerful component connected to a larger control surface on a ship or aircraft: A trim tab. It serves as a profound metaphor, reminding us that we have the capacity and responsibility to affect positive change within our organizations and work communities. Together, let’s harness our power, just like trim tabs.

We are eager to learn more about your goals and discuss how we can collaborate to make extraordinary things happen.

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Krista has provided wisdom and guidance for me regarding a wide range of situations that need an HR expert’s touch. Every time we collaborate I feel a genuine sense of attention to detail and a care to understand the full context of my needs. Krista has helped me drive to results that arrive at a sound decision. I’m so appreciative of her balance and perspective.

Jesse ScheuerPlant Engineering Manager | Environmental Projects Manager

Krista was a lifesaver. She broke down the virtual interview process into manageable steps and helped me tackle my nervousness. Her advice on storytelling really clicked, and I felt like I could be myself in the interview. Thanks to her, I aced it and got the job!

Diana FaughtRN Clinical Instructor | Charge Nurse

I'm excited to share my experience with Krista. Her transparency made our sessions feel open and productive. Her sincere encouragement provided me with the motivation to tackle challenges. Her guidance in resolving team conflicts was practical and effective. Krista's coaching approach is both relatable and professional. I can genuinely say that her coaching has positively impacted my leadership skills and how I approach difficult situations. If you're seeking a coach who brings real-world experience to the table, Krista is an excellent choice.

Shaun SandersProject Manager | Registered Dietitian | Executive Sous Chef

Supporting Your Growth, Empowering Your People

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